When discussing setting sustainability goals among our team, many clients simply want “the answer.” There are tools that allow you to provide key information and produce a numerical target. You could take that number and run with it… but you shouldn’t. Understand your motivation Setting sustainability goals can and should more nuanced than that. Start by considering why your organization is setting a goal in the first place. There are many reasons to set sustainability goals and your primary objectives will dictate what type of goal you set and how you go about setting it. Think about what is motivating the goal. It could be improving the reputation of your product or brand, pressure from customers, investors or other external stakeholders, a need to gain or maintain competitive advantage, a desire to reap the monetary savings that can accompany achieving sustainability goals, or a desire to “do the right thing.”

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